Impact of congruence between brand and celebrity personality : a study on endorsements

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorChaudhri, Paramita
dc.date.accessioned2023-12-15T17:24:22Z
dc.date.available2023-12-15T17:24:22Z
dc.date.issued2003
dc.identifier.other001207
dc.identifier.other001208
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4953
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001041
dc.titleImpact of congruence between brand and celebrity personality : a study on endorsements
dc.typeThesis
dcterms.identifier658.827 CHA

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