Understanding the role of sensory branding on customer experience in the Indian airline industry

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dc.contributor.advisorMini Mathur
dc.contributor.authorRamani, Samyuktha
dc.date.accessioned2024-01-04T17:17:46Z
dc.date.available2024-01-04T17:17:46Z
dc.date.issued2012
dc.format.extent54p.
dc.identifier.other3444
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5894
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010049
dc.titleUnderstanding the role of sensory branding on customer experience in the Indian airline industry
dc.typeThesis
dcterms.identifier658.827 RAM

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