Television viewing selection by individuals during prime time in a multi-channel universe

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dc.contributor.advisorNomita Unnikrishnan
dc.contributor.authorMoorty, Anuja
dc.date.accessioned2023-12-15T17:24:16Z
dc.date.available2023-12-15T17:24:16Z
dc.date.issued2003
dc.format.extent34p.
dc.identifier.other001145
dc.identifier.other001146
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4919
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200108
dc.subjecttelevision programme
dc.subjectchannel
dc.subjectfectors behind viewership
dc.subjectprime time
dc.subjectsingle tv house hold
dc.subjectstages in decision making process
dc.subjectoperating speech
dc.subjectrole of other family members
dc.titleTelevision viewing selection by individuals during prime time in a multi-channel universe
dc.typeThesis
dcterms.identifier658.83830223 MOO

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