Involvement through interactivity the futuristic route to brand building and selling Hindustan Lever Ltd.'s portfolio

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorShankar Sundararaman
dc.date.accessioned2023-12-15T17:23:55Z
dc.date.available2023-12-15T17:23:55Z
dc.date.issued2000
dc.format.extent50p.
dc.identifier.other00670
dc.identifier.other00671
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4775
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98043
dc.subjectFMCG
dc.subjectconsumer willingness
dc.subjectpurchase interactively
dc.subjectcharacteristics of the net
dc.subjectpurchasing process
dc.titleInvolvement through interactivity the futuristic route to brand building and selling Hindustan Lever Ltd.'s portfolio
dc.typeThesis
dcterms.identifier658.827 SUN
dcterms.subjectHLL

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