Branding for Shreyas Foundation
| dc.contributor.author | Deogharia, Swaraj | |
| dc.contributor.author | Gaur, Smriti | |
| dc.contributor.author | Dulera, Neha | |
| dc.contributor.author | Mishra, Sameeksha | |
| dc.date.accessioned | 2024-09-06T07:56:00Z | |
| dc.date.available | 2024-09-06T07:56:00Z | |
| dc.date.issued | 2018 | |
| dc.description | MI IMPACT Immersion Project - City: Ahmedabad State: Gujarat, | |
| dc.description.abstract | Shreyas foundation has had some exemplary leaders from respective fields as their alumni. The foundation of Shreyas is based on to create an ecosystem for learning that enables its students to explore their heritage, discover their true potential, understand their responsibility as global citizens, ignite in them creativity and curiosity to question boundaries, and instills in them the desire, capability and self-confidence to pursue excellence. Need/Importance for the project - Shreyas as a brand is perceived as a school of holistic education. As per the project assigned to the group, there is a requirement of umbrella branding for Shreyas foundation. The “Shreyas” brand should communicate the strong philosophy of Experiential Learning that the institute stands for. The group’s aim is to establish Shreyas as a global village for students with respect to experiential learning. To build a successful and authentic brand, we will have to start with their values. | |
| dc.description.sponsorship | Shreyas Foundation | |
| dc.identifier.other | PGDM Batch 2018-22 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8339 | |
| dc.language.iso | en | |
| dc.publisher | MICA | |
| dc.relation.ispartofseries | Team Abhivyakti | |
| dc.subject | Institutional Branding | |
| dc.title | Branding for Shreyas Foundation |