Impact of smell on consumer purchase intention at high and low purchase decision involvement level. By Varsha Jain, P. Shetty and Khyati Jagani
dc.contributor.author | Jain, Varsha | |
dc.contributor.author | Jagani, Khyati | |
dc.date.accessioned | 2024-01-21T17:56:12Z | |
dc.date.available | 2024-01-21T17:56:12Z | |
dc.date.issued | 2014 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6907 | |
dc.language.iso | en_US | |
dc.publisher | Journal of Marketing & Communication | |
dc.source | Journal of Marketing & Communication | |
dc.title | Impact of smell on consumer purchase intention at high and low purchase decision involvement level. By Varsha Jain, P. Shetty and Khyati Jagani | |
dc.type | Article |
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