A study of store owned private brands in the domain of consumer durables and development of empirical models

Thumbnail Image

Files

2009009.pdf (31.7 MB)

Date

2011

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5724

Collections

Dissertations and Thesis