The impact of "corporate social responsibility" on corporate brand identity: A perceptual study of multinational companies in the automobile industry of India

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dc.contributor.advisorAnita Basalingappa
dc.contributor.authorSabyasachi Dasgupta
dc.date.accessioned2023-12-15T17:23:35Z
dc.date.available2023-12-15T17:23:35Z
dc.date.issued2014
dc.format.extent205p.
dc.identifier.otherFPM01006
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4575
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationFPM01006
dc.subjectCSR
dc.subjectcorporate brand identity
dc.subjectautomobile industry in India
dc.subjectimpact and implications
dc.titleThe impact of "corporate social responsibility" on corporate brand identity: A perceptual study of multinational companies in the automobile industry of India
dc.typeThesis
dcterms.identifier658.408 DAS

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