To study the expectation-effectiveness gap in the services by an advertising agency

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorPriyadarshini Rajagopalan
dc.date.accessioned2023-12-15T17:25:35Z
dc.date.available2023-12-15T17:25:35Z
dc.date.issued1997
dc.format.extentvi, 58p.
dc.identifier.other0081
dc.identifier.other0082
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5280
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995030
dc.subjectclient servicing
dc.subjectadvertising agency
dc.subjectpublic relations
dc.subjectclient agency relationships
dc.subjectexpectations
dc.subjectgapattributes
dc.subjectclient evaluation
dc.subjectservice quality
dc.titleTo study the expectation-effectiveness gap in the services by an advertising agency
dc.typeThesis
dcterms.identifier659.1125 RAJ

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