Marketing brand eqyuty

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dc.contributor.advisorSuraj Commuri
dc.contributor.authorJayashree Deoras
dc.date.accessioned2023-12-15T17:24:46Z
dc.date.available2023-12-15T17:24:46Z
dc.date.issued1996
dc.format.extent46 p.
dc.identifier.other246
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5080
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPGP1994006
dc.subjectmarketing research
dc.subjectbrand equity
dc.subjectnew model
dc.subjectcomparable measures
dc.subjectsources of brand equity
dc.subjectsuitable measures
dc.subjectsuitable scales
dc.titleMarketing brand eqyuty
dc.typeThesis
dcterms.identifier658.827 DEO

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