Developing the framework to understand the process of artificial intelligence-empowered gamification in global firms

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dc.contributor.authorRoy, Gourav
dc.contributor.authorJain, Varsha
dc.date.accessioned2025-04-01T12:20:17Z
dc.date.available2025-04-01T12:20:17Z
dc.date.issued2025
dc.identifier.citationRoy, G., & Jain, V. (2025). Developing the framework to understand the process of artificial intelligence-empowered gamification in global firms. In A. Behl., B. Sampat., & V. Pereira (Eds.), Gamification and global business management: Mapping the future: Vol.2 (pp 259-279). World Scientific Publishing Co. Pvt. Ltd. https://doi.org/10.1142/9789819801541_0011
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10134
dc.language.isoen
dc.publisherWorld Scientific Publishing Co. Pvt. Ltd.
dc.titleDeveloping the framework to understand the process of artificial intelligence-empowered gamification in global firms
dc.typeBook chapter

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