How celebrities are used in Indian television commercials by Varsha Jain, Subhadeep Roy, Aarzoo Daswani an Mari Sudha

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dc.contributor.authorJain, Varsha
dc.contributor.authorDaswani, Aarzoo
dc.contributor.authorSudha, Mari
dc.date.accessioned2024-01-21T17:55:43Z
dc.date.available2024-01-21T17:55:43Z
dc.date.issued2010
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6719
dc.language.isoen_US
dc.publisherIndian Institute of Management, Ahmedabad
dc.sourceVikalpa (Vol. 35, No. 04, October-Decembr 2010)
dc.titleHow celebrities are used in Indian television commercials by Varsha Jain, Subhadeep Roy, Aarzoo Daswani an Mari Sudha
dc.typeArticle

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