Evolution of brands : a case study on Rasna and Parachute
| dc.contributor.advisor | Vijay Nagrare | |
| dc.contributor.author | Preeti Khanna | |
| dc.date.accessioned | 2023-12-15T17:23:41Z | |
| dc.date.available | 2023-12-15T17:23:41Z | |
| dc.date.issued | 1998 | |
| dc.format.extent | 100p. | |
| dc.identifier.other | 00325 | |
| dc.identifier.other | 00326 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4662 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG1996031 | |
| dc.subject | client servicing | |
| dc.subject | evolution of brands | |
| dc.subject | communication strategy | |
| dc.subject | understanding brands | |
| dc.subject | product | |
| dc.subject | pricing | |
| dc.subject | distribution | |
| dc.title | Evolution of brands : a case study on Rasna and Parachute | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 KHA | |
| dcterms.subject | Pioma Ind. Ltd. | |
| dcterms.subject | Marico Industries | |
| dcterms.subject | Rasna | |
| dcterms.subject | Parachute |
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