Jaipur Rugs: Knots of Compassion
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
We recommend positioning this tour not just as any other rural tour but rather as a weaving and cultural immersion for the visitors. This will make the tour different from other such services and put the spotlight on the wonderful association between Jaipur Rugs and the artisans. We will also recommend positioning this as more than a day tour with an opportunity to stay in the village for the visitors.
Description
Keywords
Rural economic, handloom, branding, case studies