A Compare and contrast study of the account planning systems used by JWT and Mudra Communication Ltd.

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dc.contributor.advisorK. Venkataraman
dc.contributor.authorAshutosh Wakankar
dc.date.accessioned2023-12-15T17:23:43Z
dc.date.available2023-12-15T17:23:43Z
dc.date.issued1999
dc.format.extent59p.
dc.identifier.other00496
dc.identifier.other00497
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4678
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199707
dc.subjectadvertising agency
dc.subjectaccount planning system
dc.subjectcomparison
dc.subjectbasic structure
dc.subjectT Plan
dc.subjectROI
dc.subjectwhy advertising
dc.subjectachievement from ad
dc.subjectidea to communicate
dc.subjectplanning
dc.subjectbrand personality
dc.subjectmedia
dc.subjectbrief
dc.titleA Compare and contrast study of the account planning systems used by JWT and Mudra Communication Ltd.
dc.typeThesis
dcterms.identifier651.125 WAK
dcterms.subjectJWT
dcterms.subjectMudra Communications Ltd.

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