Branding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur

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dc.contributor.authorAcharya, Manaswini
dc.contributor.authorMathur, Mini
dc.date.accessioned2024-01-21T18:24:51Z
dc.date.available2024-01-21T18:24:51Z
dc.date.issued2008
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7494
dc.language.isoen_US
dc.publisherMacmillan Publishers: New Delhi
dc.sourceBrands rising as products fall edited by Lubna Nafees and Omkumar Krishnan
dc.titleBranding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur
dc.typeBook chapter

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