Branding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur
dc.contributor.author | Acharya, Manaswini | |
dc.contributor.author | Mathur, Mini | |
dc.date.accessioned | 2024-01-21T18:24:51Z | |
dc.date.available | 2024-01-21T18:24:51Z | |
dc.date.issued | 2008 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7494 | |
dc.language.iso | en_US | |
dc.publisher | Macmillan Publishers: New Delhi | |
dc.source | Brands rising as products fall edited by Lubna Nafees and Omkumar Krishnan | |
dc.title | Branding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur | |
dc.type | Book chapter |
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