Impact of augmented reality on the online purchase behaviour of Generation Y: An Indian perspective by Ishita Bhattacharya and Kallol Das
dc.contributor.author | Das, Kallol | |
dc.date.accessioned | 2024-01-21T17:56:14Z | |
dc.date.available | 2024-01-21T17:56:14Z | |
dc.date.issued | 2015 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6916 | |
dc.language.iso | en_US | |
dc.publisher | Tolani Institute of Management Studies | |
dc.source | Quest | |
dc.title | Impact of augmented reality on the online purchase behaviour of Generation Y: An Indian perspective by Ishita Bhattacharya and Kallol Das | |
dc.type | Article |
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