Dark sides of conversational artificial intelligence and its effect on consumer experience

Abstract

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Citation

Kumar, D., Salunke, P., & Jain, V. (2025). Dark sides of conversational artificial intelligence and its effect on consumer experience. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 71-72). Ahmedabad: Allied Publishers Pvt. Ltd.