Consumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, metaverse, and robotics
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Date
2025
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Wiley-Blackwell Publishing Ltd.
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Spais, G., & Jain, V. (2025). Consumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, metaverse, and robotics. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2468