Rural Research Projcet: Promoting Rural Tourism and Marketing Digital Content for SEWA Homestays

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dc.contributor.authorPatel, Joy
dc.contributor.authorDimri, Maitreya
dc.contributor.authorAggarwal, Surbhi
dc.contributor.authorRajvanshi, Swati
dc.date.accessioned2025-02-17T22:19:51Z
dc.date.available2025-02-17T22:19:51Z
dc.date.issued2018
dc.descriptionRural Immersion Project – Area: Bodeli and Vadadla, District: Chota Udepur, State: Gujarat
dc.description.abstractUnder this organizational level plan, SEWA offered the students of MICA to develop marketing and communications strategy for the homestays listed on AirBnB in different regions of the state. We were a team of four students from MICA who got the opportunity to work on the live project to develop marketing and communication strategy for the homestays in Bodeli and Vadadla village, Chhota Udepur district in Gujarat. The objective of the project was to increase the exposure of these homestays on digital platforms, increase the preference of these homestays for the travellers and provide the organization with an action plan by doing thorough research about the homestays and the regions in which they were located. During the course of the project we stayed in one of the homestays in Bodeli and in the homestay located in Chhota Udepur. Our activities included: • Gaining a thorough understanding of the Bodeli and Chhota Udepur as place from a tourist’s point of view.
dc.identifier.otherGroup- 43, PGDMC Batch 2017-19
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9709
dc.language.isoen
dc.publisherMICA
dc.subjectRural Immersion Programme: Jaipur Rugs
dc.titleRural Research Projcet: Promoting Rural Tourism and Marketing Digital Content for SEWA Homestays

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