A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph

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dc.contributor.authorJain, Varsha
dc.contributor.authorDsouza, Alan
dc.contributor.authorSudha, Mari
dc.contributor.authorJoseph, Joe
dc.date.accessioned2024-01-21T18:24:42Z
dc.date.available2024-01-21T18:24:42Z
dc.date.issued2008
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7407
dc.language.isoen_US
dc.publisherMacmillan
dc.sourceBrands Rising: as products fall edited by Lubna Nafees and Omkumar
dc.titleA content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph
dc.typeBook chapter

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