The Branding of a city : the city of Pune

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dc.contributor.advisorMilan Agnihotri
dc.contributor.authorMathangi Krishnamurthy
dc.date.accessioned2023-12-15T17:24:01Z
dc.date.available2023-12-15T17:24:01Z
dc.date.issued2001
dc.format.extent54p.
dc.identifier.other00823
dc.identifier.other00824
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4816
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99027
dc.subjectbranding exercise
dc.subjectPune City
dc.subjectcore value of Pune
dc.subjectas a product
dc.subjectas an organisation
dc.subjectas a person
dc.subjectas a symbol
dc.subjectpositioning
dc.subjectcommnunity involvement
dc.subjecttreatment as city
dc.titleThe Branding of a city : the city of Pune
dc.typeThesis
dcterms.identifier658.827 KRI
dcterms.subjectPune

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