Consumer perspectives on ethics and morality in advertising

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorSweta Kannan
dc.date.accessioned2023-12-15T17:26:30Z
dc.date.available2023-12-15T17:26:30Z
dc.date.issued1997
dc.format.extentii, 41p.
dc.identifier.other00102
dc.identifier.other00103
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5458
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199547
dc.subjectclient servicing
dc.subjectadvertising
dc.subjectethics
dc.subjectmorality
dc.subjectconsumer
dc.subjectunethical
dc.subjectdisturbing advertisements
dc.subjectuse of children women advertising
dc.subjectsurrogate advertising
dc.subjectcredibility
dc.titleConsumer perspectives on ethics and morality in advertising
dc.typeThesis
dcterms.identifier659.1042 KAN

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