A comparative on buying behaviour of generation Y and generation Z in India

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dc.contributor.advisorKallol Das
dc.contributor.authorKaul, Madhulika
dc.date.accessioned2024-01-04T17:19:52Z
dc.date.available2024-01-04T17:19:52Z
dc.date.issued2018
dc.format.extent43p.
dc.identifier.other3951
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6410
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016134
dc.subjectconsumer behaviour
dc.subjectbuying habit of generation
dc.titleA comparative on buying behaviour of generation Y and generation Z in India
dc.typeThesis
dcterms.identifier658.8342 KAU

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