Gamification and customer engagement : a theoretical framework for Gen Y and Gen Z customers
dc.contributor.advisor | Kallol Das | |
dc.contributor.author | Shubhendu, Abhishek | |
dc.date.accessioned | 2024-01-04T17:20:21Z | |
dc.date.available | 2024-01-04T17:20:21Z | |
dc.date.issued | 2021 | |
dc.format.extent | 55p. | |
dc.identifier.other | 4025 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6485 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG20190126104 | |
dc.subject | thematic data analysis | |
dc.subject | discussion | |
dc.subject | conceptual framework | |
dc.subject | scope and limitation | |
dc.title | Gamification and customer engagement : a theoretical framework for Gen Y and Gen Z customers | |
dc.type | Thesis |
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