Gamification and customer engagement : a theoretical framework for Gen Y and Gen Z customers

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dc.contributor.advisorKallol Das
dc.contributor.authorShubhendu, Abhishek
dc.date.accessioned2024-01-04T17:20:21Z
dc.date.available2024-01-04T17:20:21Z
dc.date.issued2021
dc.format.extent55p.
dc.identifier.other4025
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6485
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20190126104
dc.subjectthematic data analysis
dc.subjectdiscussion
dc.subjectconceptual framework
dc.subjectscope and limitation
dc.titleGamification and customer engagement : a theoretical framework for Gen Y and Gen Z customers
dc.typeThesis

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