The second act by Guangzhi Chu and Varsha Jain and Ilchul Kim and Don E. Schultz: The evolution of IMC in China, Korea and India
| dc.contributor.author | Jain, Varsha | |
| dc.date.accessioned | 2024-01-21T17:55:50Z | |
| dc.date.available | 2024-01-21T17:55:50Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6772 | |
| dc.language.iso | en_US | |
| dc.publisher | Journal of Integrated Marketing Communications | |
| dc.source | Journal of Integrated Marketing Communications | |
| dc.title | The second act by Guangzhi Chu and Varsha Jain and Ilchul Kim and Don E. Schultz: The evolution of IMC in China, Korea and India | |
| dc.type | Article |
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