Beyond merchandise : a study on retail atmospherics and its impact on consumer shopping experience and store positioning
| dc.contributor.advisor | Dwarika Prasad Uniyal | |
| dc.contributor.author | Singh, Priyanka | |
| dc.date.accessioned | 2023-12-15T17:25:38Z | |
| dc.date.available | 2023-12-15T17:25:38Z | |
| dc.date.issued | 2007 | |
| dc.identifier.other | 002195 | |
| dc.identifier.other | 002196 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5289 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG200548 | |
| dc.title | Beyond merchandise : a study on retail atmospherics and its impact on consumer shopping experience and store positioning | |
| dc.type | Thesis | |
| dcterms.identifier | 658.87 SIN |
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