Rural research project : Swadesh foundation

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dc.contributor.authorRao, Vedabrata
dc.contributor.authorChandra, Shiraley
dc.contributor.authorYadav, Shalaka
dc.contributor.authorKatewa, Tushaar
dc.date.accessioned2024-12-21T14:58:10Z
dc.date.available2024-12-21T14:58:10Z
dc.date.issued2017
dc.descriptionRural Immersion Project – Area: Raigarh, District: Raigarh, State: Maharashtra
dc.description.abstractThe main goal of our project was to develop an actionable communication strategy to effectively develop the digital space. We then divided the same into 4 objectives: ● Review the current penetration/ leverage of the digital media at Swades Foundation and suggest strategies for its effective uptake including addition of any new media. ● To put in place a measure of ROI for the foundation’s efforts on the digital space. ● Create a benchmarking framework to help the foundation rank itself against similar organizations in India - apply the framework to know the ranking as it stands today. ● Suggest cost effective campaign idea(s) that can be implemented digitally to benefit the foundation either to raise funds or to maximize reach or both.
dc.description.sponsorshipSwadesh foundation
dc.identifier.otherGroup- 3, PGDMC Batch 2016-18
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9230
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.titleRural research project : Swadesh foundation

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