Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: A two wave study by Shikha Karamchandani

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dc.contributor.authorKaramchandani, Shikha
dc.date.accessioned2024-01-21T17:56:46Z
dc.date.available2024-01-21T17:56:46Z
dc.date.issued2021
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7074
dc.language.isoen_US
dc.publisherSage
dc.sourceVision: The Journal of Business Perspective
dc.titleLinkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: A two wave study by Shikha Karamchandani
dc.typeArticle

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