Advertising the brand : exploring the relationship between brand identity and advertising for computers

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dc.contributor.advisorRameet Singh Arora
dc.contributor.authorRoli Bhusan
dc.date.accessioned2023-12-15T17:24:13Z
dc.date.available2023-12-15T17:24:13Z
dc.date.issued2002
dc.format.extentv, 72p.
dc.identifier.other001036
dc.identifier.other001037
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4897
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2048
dc.subjectHCL
dc.subjectCompaq
dc.subjectZenith
dc.subjectWipro
dc.subjectApple
dc.subjectIBM
dc.titleAdvertising the brand : exploring the relationship between brand identity and advertising for computers
dc.typeThesis
dcterms.identifier659.19827 BHU
dcterms.subjectHCL
dcterms.subjectCompaq
dcterms.subjectZenith
dcterms.subjectWipro
dcterms.subjectApple
dcterms.subjectIBM

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