How to develop more effective advertising for product categories classified according to the FCB Grid

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorSriram Padmanabhan
dc.date.accessioned2023-12-15T17:23:41Z
dc.date.available2023-12-15T17:23:41Z
dc.date.issued1998
dc.format.extent60p.
dc.identifier.other319
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4658
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996028
dc.subjectclient servicing
dc.subjectconsumers'product mapping
dc.subjectbrand's advertising
dc.subjectcourse corrections
dc.subjectpresent advertising
dc.subjectfuture advertising
dc.subjectpointers
dc.subjectadvertising strategy
dc.titleHow to develop more effective advertising for product categories classified according to the FCB Grid
dc.typeThesis
dcterms.identifier659.13 PAD

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