A comparison of two ad testing methodologies

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorSonal Narain
dc.date.accessioned2023-12-15T17:24:04Z
dc.date.available2023-12-15T17:24:04Z
dc.date.issued2001
dc.format.extent73p.
dc.identifier.other00859
dc.identifier.other00860
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4835
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99045
dc.subjectadvertising
dc.subjectadchoice techniques
dc.subjectpre/post gift choice technique measure
dc.subjectevaluation of commercial
dc.titleA comparison of two ad testing methodologies
dc.typeThesis
dcterms.identifier659.1072 NAR

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