Reverse innovation: A conceptual framework by Suresh Malodia and Shaphali Gupta

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dc.contributor.authorMalodia, Suresh
dc.contributor.authorGupta, Shaphali
dc.date.accessioned2024-01-21T17:56:35Z
dc.date.available2024-01-21T17:56:35Z
dc.date.issued2019
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7026
dc.language.isoen_US
dc.publisherSpringer
dc.sourceJournal of the Academy of Marketing Science
dc.titleReverse innovation: A conceptual framework by Suresh Malodia and Shaphali Gupta
dc.typeArticle

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