Understanding generation Y and their perspective towards location and permission based SMS marketing

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dc.contributor.advisorVarsha Jain
dc.contributor.authorChhateja, Jagriti
dc.date.accessioned2024-01-04T17:18:19Z
dc.date.available2024-01-04T17:18:19Z
dc.date.issued2013
dc.format.extent32p.
dc.identifier.other3612
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6070
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2011106
dc.titleUnderstanding generation Y and their perspective towards location and permission based SMS marketing
dc.typeThesis
dcterms.identifier658.8 CHH

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