In search of Indian rupees : the MNC approach

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorNeeraj Bassi
dc.date.accessioned2023-12-15T17:25:23Z
dc.date.available2023-12-15T17:25:23Z
dc.date.issued1997
dc.format.extentvii, 74p.
dc.identifier.other78
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5236
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995026
dc.subjectclient servicing
dc.subjectmarketing strategies
dc.subjectMNC
dc.subjectIndian environment
dc.subjectmarket pecularities
dc.subjectsegmentation
dc.subjectmarketing mix
dc.subjectbrand performance
dc.titleIn search of Indian rupees : the MNC approach
dc.typeThesis
dcterms.identifier658.848 BAS
dcterms.subjectNestle
dcterms.subjectNike
dcterms.subjectGillette
dcterms.subject7'O Clock
dcterms.subjectRothmans
dcterms.subjectChiclets
dcterms.subjectPolo

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