Discovering the characteristics, media consumption habits and buying behaviour of generation z in the digital age

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dc.contributor.advisorVarsha Jain
dc.contributor.authorKhanna, Medhavi
dc.date.accessioned2024-01-04T17:18:37Z
dc.date.available2024-01-04T17:18:37Z
dc.date.issued2014
dc.format.extent38p.
dc.identifier.other3686
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6150
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2012113
dc.titleDiscovering the characteristics, media consumption habits and buying behaviour of generation z in the digital age
dc.typeThesis
dcterms.identifier658.8342 KHA

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