A study towards understanding consumers attitudes towards direct marketing tools and preference patterns vis-vis product categories

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dc.contributor.advisorAntony Mathew
dc.contributor.authorSaxena. Rishi
dc.date.accessioned2023-12-15T17:24:25Z
dc.date.available2023-12-15T17:24:25Z
dc.date.issued2003
dc.format.extent53p.
dc.identifier.other001239
dc.identifier.other001240
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4973
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001058
dc.titleA study towards understanding consumers attitudes towards direct marketing tools and preference patterns vis-vis product categories
dc.typeThesis
dcterms.identifier658.84 SAX

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