A study of in film advertising in India

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorY. Girishkumar
dc.date.accessioned2023-12-15T17:23:43Z
dc.date.available2023-12-15T17:23:43Z
dc.date.issued1999
dc.format.extent58p.
dc.identifier.other00500
dc.identifier.other00501
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4685
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1997013
dc.subjectadvertising medium
dc.subjectcinema
dc.subjectexploring opportunity
dc.subjectproduct placement
dc.subjectadvantage
dc.subjectdisadvantage
dc.subjectplayers
dc.subjectbenefits
dc.subjectproblems
dc.subjectmeasurement
dc.subjectevaluation
dc.subjectrules
dc.subjectrecommendations
dc.subjectideal product placement
dc.subjectcase studies
dc.titleA study of in film advertising in India
dc.typeThesis
dcterms.identifier659.14 GIR

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