Branding and consumer profiling of Hindi newspaper dailies

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dc.contributor.advisorAlok Sanwal
dc.contributor.authorSaurabh Srivastava
dc.date.accessioned2023-12-15T17:24:14Z
dc.date.available2023-12-15T17:24:14Z
dc.date.issued2002
dc.format.extent68p.
dc.identifier.other001046
dc.identifier.other001047
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4902
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2053
dc.subjectconsumer profiling
dc.subjectpreferences
dc.subjecthabits
dc.subjectkind of readership
dc.subjectbranding and exercises
dc.subjectinterface between advertisers and consumers
dc.subjectlanguage bias
dc.subjectneed gapes
dc.subjectprice wars
dc.subjectcontent
dc.subjectdistribution network
dc.titleBranding and consumer profiling of Hindi newspaper dailies
dc.typeThesis
dcterms.identifier658.834 SRI

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