Rural Immersion project : Campaign strategy for national innovation competition for children called Dr. A P J Abdul Kalam Ignited minds children's creativity and innovation award - study of rural awardees

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dc.contributor.authorMenezes, Beverly
dc.contributor.authorPrakash, Deepika
dc.contributor.authorMorarka, Kajal
dc.contributor.authorKapoor, Naman
dc.contributor.authorMenon, Sandeep
dc.contributor.authorShaikh, Talat
dc.date.accessioned2025-03-09T20:58:01Z
dc.date.available2025-03-09T20:58:01Z
dc.date.issued2021
dc.descriptionArea: Gujarat
dc.description.abstractFor this project, our team had conducted a mix of primary and secondary research in order to gain relevant insights to better formulate the strategy for ncreasing the reach of the National Innovation Competition. The objective of the primary research was mainly to understand the daily routine of children and understand the different media that they consume or are exposed to routinely. Other objectives of the primary research included understanding the recall that the competition had in the minds of the respondents and getting an overall understanding of the value that the participants got through their participation in the competition. The questionnaire design was formulated by the team members and a combined total of 120 respondents were interviewed which included students, teachers, and parents. The objective of the secondary research was to gauge the competition and get a brief idea about their marketing strategies.
dc.description.sponsorshipMICA and SRISTI
dc.identifier.otherGroup- 10, PGDMC Batch 2020-22
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9904
dc.language.isoen
dc.publisherMICA
dc.subjectCreative talent of school-aged students
dc.subjectSRISTI
dc.titleRural Immersion project : Campaign strategy for national innovation competition for children called Dr. A P J Abdul Kalam Ignited minds children's creativity and innovation award - study of rural awardees

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