A multiple-regression model for predicting ad-recall using data fusion

Simple item page
dc.contributor.advisorPradip Chakravarty
dc.contributor.authorAmit kishore
dc.date.accessioned2023-12-15T17:24:31Z
dc.date.available2023-12-15T17:24:31Z
dc.date.issued1997
dc.format.extentvii, 52p.
dc.identifier.other00112
dc.identifier.other00113
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5003
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995005
dc.subjectmedia planning
dc.subjectpredicting ad recall
dc.subjectmultiple regulation model
dc.titleA multiple-regression model for predicting ad-recall using data fusion
dc.typeThesis
dcterms.identifier659.1072 KIS

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
199505.pdf
Size:
6.82 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis