Is cult branding possible in India? by Varsha Jain
| dc.contributor.author | Jain, Varsha | |
| dc.date.accessioned | 2024-01-21T17:57:27Z | |
| dc.date.available | 2024-01-21T17:57:27Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7218 | |
| dc.language.iso | en_US | |
| dc.publisher | ICFAI Press | |
| dc.source | Advertising Express (2010: Vol. X, No. 03, March) | |
| dc.title | Is cult branding possible in India? by Varsha Jain | |
| dc.type | Article |