Promoting the genre of fictions : a study on integrated marketing communications in marketing of books

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dc.contributor.advisorRasananda Panda
dc.contributor.authorGautam, Abheesha
dc.date.accessioned2024-01-04T17:19:48Z
dc.date.available2024-01-04T17:19:48Z
dc.date.issued2018
dc.format.extent56p.
dc.identifier.other3939
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6398
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016093
dc.subjectmarketing communications
dc.titlePromoting the genre of fictions : a study on integrated marketing communications in marketing of books
dc.typeThesis
dcterms.identifier658.802 GAU

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