Assessment of cause related marketing using the hierarchy of effects Model

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dc.contributor.advisorRohit Trivedi
dc.contributor.authorKhajuria, Malvika
dc.date.accessioned2024-01-04T17:18:29Z
dc.date.available2024-01-04T17:18:29Z
dc.date.issued2014
dc.format.extent61p.
dc.identifier.other3654
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6116
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2012031
dc.titleAssessment of cause related marketing using the hierarchy of effects Model
dc.typeThesis
dcterms.identifier658.8 KHA

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