Using fear in advertising a toothpaste brand

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199736.pdf (27.66 MB)

Date

1999

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

emotion in advertising, fear in advertising, effectiveness, mothers, teenagers, attitudes, knowledge about market, market shares, penetration levels

Citation

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http://ir.mica.ac.in/handle/123456789/4709

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Dissertations and Thesis