Understanding the concept of diminishing returns : a study of relationship between GRP's and reach for dailies

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dc.contributor.advisorAnand Kalidas
dc.contributor.authorSawhney, Rohit
dc.date.accessioned2023-12-15T17:24:26Z
dc.date.available2023-12-15T17:24:26Z
dc.date.issued2003
dc.format.extent32p.
dc.identifier.other001241
dc.identifier.other001242
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4974
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001059
dc.titleUnderstanding the concept of diminishing returns : a study of relationship between GRP's and reach for dailies
dc.typeThesis
dcterms.identifier658.83830223 SAW

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