Understanding the level of involvement in to TV programming and its relationship with advertising effectiveness

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dc.contributor.advisorPraveen Sharma
dc.contributor.authorIpshita Chowdhry
dc.date.accessioned2023-12-15T17:24:08Z
dc.date.available2023-12-15T17:24:08Z
dc.date.issued2002
dc.format.extent71p.
dc.identifier.other00978
dc.identifier.other00979
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4865
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2017
dc.subjecttelevision programming
dc.subjectentertainment
dc.subjectadvertising
dc.subjectrelationship with advertising effectiveness
dc.subjectlevels of involvement
dc.subjectadvertising budget
dc.subjectafternoon viewing
dc.titleUnderstanding the level of involvement in to TV programming and its relationship with advertising effectiveness
dc.typeThesis
dcterms.identifier659.1 CHO

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