Develop branding for the new French fries division with Wholesome Foods

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dc.contributor.advisorMathur, Mini
dc.contributor.advisorHirpara, Jeet
dc.contributor.authorAshtaputre, Kruti
dc.contributor.authorBhattacharjee, Maitreyi
dc.contributor.authorNandi, Suraj
dc.contributor.authorPaliwal, Ramya
dc.date.accessioned2024-08-16T16:44:04Z
dc.date.available2024-08-16T16:44:04Z
dc.date.issued2024
dc.descriptionMI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: Gujarat.
dc.description.abstractSince Wholesome Foods is starting a new line of French fries, it needs to develop a new identity for that division. The line of French fries needs a new and fresh identity. Marketing for frozen foods is done very differently as compared to the one done for regular food items. Wholesome Foods wants to maintain the quality and uphold the reputation of its products and at the same time develop a new identity for the French fries division,keeping in mind the different target groups, and positioning in mind.
dc.description.sponsorshipWholesome Foods
dc.identifier.otherPGDM Batch 2023-25
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8273
dc.language.isoen
dc.publisherMICA
dc.relation.ispartofseriesGroup; Team Trailblazers
dc.subjectMarketing
dc.subjectfrozen foods
dc.titleDevelop branding for the new French fries division with Wholesome Foods

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