A positioning based decision model for selecting advertising messages

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dc.contributor.advisorKeyoor Purani
dc.contributor.authorSharma, Rajesh
dc.date.accessioned2023-12-15T17:24:24Z
dc.date.available2023-12-15T17:24:24Z
dc.date.issued2003
dc.format.extent58p.
dc.identifier.other001229
dc.identifier.other001230
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4965
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001052
dc.titleA positioning based decision model for selecting advertising messages
dc.typeThesis
dcterms.identifier659.1 SHA

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