Account Planning - the emerging thrust area

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorShyju Peter Varkey
dc.date.accessioned2023-12-15T17:24:11Z
dc.date.available2023-12-15T17:24:11Z
dc.date.issued1996
dc.format.extentv, 43p.
dc.identifier.other41
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4881
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199435
dc.subjectclient servicing
dc.subjectadvertising agency
dc.subjectaccount planning
dc.subjectrole
dc.subjectdraw backs
dc.subjecttraining in consumer behaviour
dc.titleAccount Planning - the emerging thrust area
dc.typeThesis
dcterms.identifier659.1125 VAR

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